Privacy Policy

Nugentive Labs Inc. ("Nugentive", "we", "us", or "our") collects, uses, and discloses personal information when you visit nugentive.com or use our services. By using our website or services, you agree to the practices described in this policy.

Nugentive is based in Grande Prairie, Alberta, Canada and operates in accordance with Alberta's Personal Information Protection Act (PIPA) and Canada's federal Personal Information Protection and Electronic Documents Act (PIPEDA). For users located in the United States, including California residents, we also comply with applicable US privacy laws including the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA).

This website and our services are intended for business owners and commercial entities, primarily in Canada and the United States.

1. Information We Collect

We may collect the following types of information:

• Contact information: name, business name, email address, phone number, and website URL provided when you contact us or purchase a service.
• Business information: your website data, online presence data, and publicly available business information gathered as part of delivering our AEO audit and optimization services.
• Payment information: processed through our third-party payment processor. We do not store credit card numbers or full payment details on our servers.
• Usage data: information about how you interact with our website, including IP address, browser type, pages visited, and time spent, collected through analytics tools.
• Communications: emails, messages, or other correspondence you send to us.

2. How We Use Your Information

We use collected information to:

• Deliver, manage, and improve our AEO audit and optimization services.
• Communicate with you about your order, project status, or service updates.
• Process payments and manage billing.
• Respond to inquiries and provide customer support.
• Analyse website performance and improve user experience.
• Comply with legal obligations.

3. Third-Party Service Providers

We use third-party tools and service providers to operate our business and deliver our services. These providers may have access to your information only to the extent necessary to perform their functions and are contractually prohibited from using it for other purposes. Categories of third-party providers we may use include: payment processors, website analytics providers, cloud hosting and infrastructure providers, SEO and web data tools used to conduct audits, and email and communication platforms.

We do not sell, rent, or trade your personal information to any third party for their own marketing or commercial purposes.

4. Data Retention

We retain your personal information for as long as necessary to provide our services, maintain our business records, and comply with legal obligations. When your information is no longer needed, we securely delete or anonymize it.

5. Alberta and Canadian Residents

If you are located in Alberta or elsewhere in Canada, you have the right to: request access to the personal information we hold about you; request correction of inaccurate or incomplete information; withdraw consent to the collection or use of your information (subject to legal or contractual restrictions); and file a complaint with the Office of the Information and Privacy Commissioner of Alberta. To exercise any of these rights, please contact us at info@nugentive.com.

6. California Residents (CCPA/CPRA)

If you are a California resident, you have the following rights: Right to Know (request information about data collected about you); Right to Delete (request deletion of your personal information, subject to exceptions); Right to Correct (request correction of inaccurate information); Right to Opt-Out of Sale or Sharing (we do not sell or share your personal information); Right to Non-Discrimination (we will not discriminate against you for exercising your rights). To submit a CCPA request, contact us at info@nugentive.com. We will respond within 45 days.

7. Cookies and Tracking

Our website may use cookies and similar tracking technologies to improve functionality and analyze site usage. You may configure your browser to refuse cookies, though some features of the website may not function properly if you do so.

8. Data Security

We implement reasonable administrative, technical, and physical safeguards to protect your personal information. No method of transmission over the internet is completely secure, and we cannot guarantee absolute security.

9. Children's Privacy

Our website and services are not directed to individuals under the age of 18. We do not knowingly collect personal information from minors.

10. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with a revised effective date.

11. Contact Us

Nugentive Labs Inc., Grande Prairie, Alberta, Canada. Email: info@nugentive.com