Effective Date: May 26, 2026
These Terms of Service ("Terms") form a legally binding agreement between you ("you," "your," or "Customer") and Nugentive Labs Inc. ("Nugentive," "we," "us," or "our"). They govern your access to nugentive.com (the "Site") and your use of any product or service we offer.
By accessing the Site, submitting a free audit, joining a waitlist, or completing a purchase, you confirm that you have read, understood, and agree to be bound by these Terms and by our Privacy Policy, Refund Policy, and Disclaimer, each of which is incorporated by reference.
If you are agreeing to these Terms on behalf of a company or other organisation, you represent that you have authority to bind that organisation, and "you" includes that organisation.
Nugentive provides Answer Engine Optimization (AEO) auditing, advisory, and optimization services intended to help businesses become more visible in AI-generated answers (such as ChatGPT, Google AI Overviews, Perplexity, Claude, and Bing Copilot). Our current offerings include:
Detailed Audits, DWY subscriptions, and DFY retainers may be governed in part by a separate Service Agreement, Statement of Work, or order form. Where a separate agreement and these Terms conflict, the separate agreement controls for that service.
To use our Services you must be at least 18 years old and capable of forming a legally binding contract under the laws of your jurisdiction. The Services are intended for business owners, operators, marketers, and agencies — not for consumers or for personal use unrelated to a business.
When you submit a URL or business details to us — through the free audit, a paid intake form, or a waitlist — you represent and warrant that:
You grant Nugentive a non-exclusive, worldwide, royalty-free license to access, fetch, store, and analyse the publicly available data of the URLs you submit, and to use the data, scores, and findings to deliver, support, and improve our Services. We do not claim ownership of your underlying website content.
Payment processor. All paid purchases are processed by our third-party payment processor, SamCart. By purchasing, you agree to SamCart's terms in addition to ours. Nugentive does not receive or store your payment-card details.
One-time services. The Detailed Audit is a one-time purchase, charged at checkout. Work begins promptly after we receive your intake form.
DWY subscriptions. DWY Monthly and DWY Quarterly are recurring subscriptions. Your card will be charged automatically on each renewal date (monthly or quarterly, as applicable) at the price in effect when you subscribed, until you cancel. Pricing may change for future renewal terms with reasonable notice; the new price applies to your next renewal.
Cancellation. You may cancel a DWY subscription at any time by emailing info@nugentive.com before the next renewal date. Cancellation stops future renewals; it does not entitle you to a refund of the current term except as described in our Refund Policy.
Taxes. Prices are exclusive of taxes unless stated otherwise. You are responsible for any applicable sales, GST/HST, VAT, or similar taxes.
Failed payments. If a renewal payment fails, we (or SamCart) may retry the charge and may suspend or terminate your access to the Service until payment is brought current.
Some Services may be accessed using a tokenised link or account credentials issued to you. You are responsible for keeping those credentials and links confidential and for any activity that occurs under your access. Notify us promptly at info@nugentive.com if you suspect unauthorised access.
You agree not to, and not to permit anyone else to:
We may suspend or terminate your access to the Services at any time for breach of these Terms.
Our IP. The Site and the Services — including our audit engine, scoring methodology, signal weights, category definitions, report templates, written content, logos, and brand elements — are owned by Nugentive Labs Inc. or our licensors and are protected by copyright, trademark, and other intellectual property laws. Nothing in these Terms transfers ownership of our intellectual property to you.
Your deliverables. Audit reports, playbooks, and other deliverables we prepare for you are licensed to you on a non-exclusive, non-transferable, perpetual basis for your internal business use, including sharing with your employees, contractors, and professional advisers on a need-to-know basis. You may not resell or redistribute deliverables to the public, post them publicly, or use them to provide audit services to third parties.
Feedback. If you send us feedback or suggestions about the Services, you grant us a perpetual, irrevocable, royalty-free license to use that feedback without restriction.
The Services rely on third-party providers (including Google Cloud, SamCart, SendGrid, Anthropic, Apify, DataForSEO, and others identified in our Privacy Policy). The Site may also contain links to third-party websites or tools. We are not responsible for the availability, performance, content, accuracy, or practices of any third-party service. Your use of any third-party service is at your own risk and is governed by that provider's terms.
The Services are provided on an "AS IS" and "AS AVAILABLE" basis. To the maximum extent permitted by law, Nugentive disclaims all warranties, whether express, implied, statutory, or otherwise, including any implied warranties of merchantability, fitness for a particular purpose, title, non-infringement, and any warranty arising from course of dealing or usage of trade.
We make no warranty that the Services will be uninterrupted, error-free, secure, or that defects will be corrected. We make no warranty about the accuracy, completeness, or reliability of audit data sourced from third-party providers, or about the results you will achieve by implementing our recommendations. See our Disclaimer for further details about results, AI-generated content, and professional advice.
To the maximum extent permitted by law, in no event will Nugentive Labs Inc., its directors, officers, employees, contractors, or agents be liable for any indirect, incidental, special, consequential, exemplary, or punitive damages, or for any loss of profits, revenue, business opportunity, goodwill, data, search-engine rankings, AI-platform citations, or any other intangible loss, arising out of or relating to your use of (or inability to use) the Services, whether based on warranty, contract, tort (including negligence), or any other legal theory, even if we have been advised of the possibility of such damages.
Our total cumulative liability for all claims arising out of or relating to these Terms or the Services will not exceed the greater of (a) the amount you paid us in the twelve months preceding the event giving rise to the claim, and (b) one hundred Canadian dollars (CAD $100).
Some jurisdictions do not allow the exclusion of certain warranties or the limitation of certain damages. In those jurisdictions our liability is limited to the greatest extent permitted by law.
You agree to defend, indemnify, and hold harmless Nugentive Labs Inc. and its directors, officers, employees, and agents from and against any claims, liabilities, damages, losses, and expenses (including reasonable legal fees) arising out of or in any way connected with: (a) your breach of these Terms, (b) your violation of any applicable law or third-party right (including the rights of any website owner whose URL you submitted without authorisation), (c) the inaccuracy of any information you submitted to us, or (d) your use of our deliverables in violation of the license in Section 7.
Information you share with us as part of a paid engagement that is marked confidential or that a reasonable person would understand to be confidential will be kept confidential and used only to deliver the Services. This obligation does not apply to information that is publicly known, independently developed by us, lawfully received from a third party without restriction, or required to be disclosed by law.
These Terms apply for as long as you use the Site or Services. You may stop using the Site at any time. You may cancel a paid subscription as described in Section 4. We may suspend or terminate your access to the Services, in whole or in part, at any time and without notice if we reasonably believe you have breached these Terms or if continued provision of the Services would expose us to legal or operational risk. Sections that by their nature should survive termination (including Sections 4, 6, 7, 8, 9, 10, 11, 12, 15, and 16) will survive.
We may add, change, suspend, or discontinue any part of the Services at any time, including features, signal weights, scoring methodology, and pricing for future terms. We may also update these Terms from time to time. If we make material changes, we will update the Effective Date at the top of this page and, where appropriate, notify you by email or a notice on the Site. Your continued use of the Services after changes become effective constitutes acceptance of the revised Terms.
These Terms are governed by the laws of the Province of Alberta and the federal laws of Canada applicable therein, without regard to conflict-of-laws principles. The United Nations Convention on Contracts for the International Sale of Goods does not apply.
You and Nugentive agree to attempt to resolve any dispute informally by contacting us at info@nugentive.com before filing any formal action. If a dispute cannot be resolved informally, you and Nugentive agree to the exclusive jurisdiction of the courts located in the Province of Alberta, Canada, for any action arising out of or relating to these Terms or the Services, and you waive any objection to venue in those courts.
Questions about these Terms can be directed to:
Nugentive Labs Inc.
Grande Prairie, Alberta, Canada
info@nugentive.com