AI Mentions Aren't Customers. Here's What Is
A client tells you their AI visibility tool now shows forty-seven mentions across ChatGPT and Perplexity this month, up from twelve. Good ne…
Your Bot Check Could Be Hiding You From Google
A homeowner searches for your business by name on Google. Nothing loads that looks right, or worse, a competitor's page shows up in the spot…
Apple Just Banned Home Services From Maps Ads
If you run a plumbing, HVAC, electrical, locksmith, pest control, roofing, or general contracting business, Apple just told you that you can…
AEO and GEO Questions Reddit Keeps Asking, Answered
Isn't AEO just SEO with a new acronym? Short answer: no, but the people asking that question are right to be suspicious. There's a pattern o…
Why AI Mentions Your Business But Cites Reddit Instead
What is the AI citation gap? A potential customer asks ChatGPT for the best plumber in Calgary. Your business gets named in the answer. You…
AEO vs GEO: What's the Difference for Small Business
AEO vs GEO: What's the Difference — And How to Optimize Your Business for Both Most small business owners have heard of SEO. A growing numbe…
Why "You Don't Need Schema for AI" Is the Wrong Take
Why "You Don't Need Schema for AI" Is the Wrong Take There's a recurring argument floating around right now: schema markup is unnecessary be…
How ChatGPT, Perplexity & Google AI Overviews Finds Your Business in 2026
ChatGPT vs Perplexity vs Google AI Overviews: How Each One Finds Your Business in 2026 How the three dominant AI search engines discover, ve…